Reason 1: Offers Social Proof
Customer behavior is driven mostly by what others have to say about your business. No matter, if your brand is rated 5-star on review sites like FourSquare or Yelp, people expect to see your website to get more information about the brand. Since prospective buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers and provide social proof.
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Reason 2: Website Adds To Company’s Credibility
If you want to show the world that you take your business seriously, then it is time to invest in a professional website. In an age when more than 50% of smartphone users discover a new company or product while searching on their smartphones, not having a website can damage your credibility. According to a study, 75% of online users accepted to judge a company’s credibility based on its website’s design. In the end, people are likely to engage with a company they can trust, and the website is the stepping stone towards building that relationship.
Reason 3: Compete With Other Industry
Did you know that having a website gives you a fair chance to compete with the giants of your industry? When an optimized website is created, it can rank higher and be at the right place at the right time. Bidding for the right keywords can increase your website traffic and influence your consumer’s journey, which typically begins with research, recommendations, and reviews. Having a prominent position in the search results page is one of the many ways to challenge your competitive industry. Therefore, if you don’t dominate the Internet, you are giving your customers a reason to buy from the competition.
Reason 4: Expand Your Working Hours
Having a website means that your content is available to users anytime during the day, as per their convenience. So whether someone visits your website in the dead of the night or during the day, in some way you’re always interacting with them, and can say goodbye to that ‘closed for business’ sign. Being accessible at all times supports marketing and increases sales dramatically, and this is especially true for e-commerce companies. It also is a step towards effective customer service and relationship building, especially if you have AI-powered chatbots enabled on your website that can solve basic problems of your customers when they need it the most.
Reason 5: Showcase Your Offers
It cannot be stressed enough that a website is the first interaction of your target audience with your brand. How you position your business is totally in your control. Add to it, you can not only display your offerings with features but also provide short video tutorials or downloadable PDF instructions. You can also highlight your awards, testimonials and all the features that can alleviate your visitors’ pain points. This increases the average time your customers spend on the website and perhaps influence their decision to contact you.
