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Target high-paying keywords in your content: Research keywords in your niche with high advertiser competition and include these keywords in your content. This will increase the likelihood of attracting high-paying ads to your website.
Place ads above the fold: Place them in a prominent location above the fold, where they are visible to users without scrolling. This increases the visibility and click-through rate of your ads.
Use a mix of ad formats: Use a mix of ad formats such as text, display, and link units to increase the chances of attracting a variety of ads with different payouts.
Regularly monitor and remove low-performing ads: Regularly monitor your ad performance and remove any low-performing ads to ensure you are only displaying ads generating a good RPM.

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Improve site loading speed: A slow-loading website will negatively impact user experience and result in lower ad engagement and RPM. Optimize your website for faster loading times to improve user experience and ad engagement.
Have a clean and well-designed website: A well-designed website with a clean layout will attract more visitors and increase the likelihood of them clicking on your ads.
Encourage click-throughs by providing relevant and valuable content: Provide relevant and valuable content that encourages visitors to click on your ads. This will increase your click-through rate and overall RPM.
Experiment with ad placement and sizes: Experiment with different ad placements and sizes to find what works best for your website. This will help you optimize ad performance and increase your RPM.
Block low-paying ads and ad networks: Use AdSense’s ad review centre to block low-paying ads and ad networks. This will ensure you only display ads that pay well and increase your RPM.
Regularly update content to keep visitors engaged: Regularly update your content to keep visitors engaged and coming back to your website. This will increase visitor engagement and ad performance, leading to an increase in RPM.